In January 2013, Mette Neerup Mariager became a mom for the first time in her life. She wanted the child’s room to be as unique as her daughter was, and she searched for nice things with interesting details to decorate the room. Mette didn’t find what she was looking for, so she decided to create them herself. The first thing she made was a hook in the shape of a rabbit, and she was so happy with it that she shared a picture of it on her profile on Instagram. That same evening, she was bombarded with orders of the rabbit hook, and the overwhelming demand gave her courage to bring more ideas to reality. Mette’s daughter was the inspiration behind the first products, but she also gave Mette the idea for the name of the company, that ended up sticking. The daughter had a period, where she said “that mine” to everything, and it turned into That’s Mine as the name of the company.
That’s Mine became a reality in 2015, and even though the brand has grown immensely since the little rabbit hook and now offers a wide but precise selection of quality products for children and children’s rooms, the idea behind it is still the same.